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How to a create Data Campaign using CRM Reports

Christine Espiritu
Christine Espiritu
  • Updated

Create Your New Data Campaign Using CRM Reports

Ensure that your Dashboard is connected to your CRM.
From the Dashboard find and click on 'Create New Campaign'. This will open up the Dashboard Campaign Builder. If the website detects a previous campaign builder session, it'll offer to continue the previous campaign creation. Otherwise, click on 'Start from scratch'.

 

Give your campaign a Name

Choose to Create From an Existing List

Choose 'I've got a list of companies or contacts'.  Click on Next. 

Select 'Add from Salesforce' (depends on what is your CRM)

Select a CRM Report from the drop-down list.
You can also choose to enable to send all reviewed records straight to CRM by sliding the toggle on or off.

 

 

Choose whether to Add Contacts

  1. If you choose Yes, click Next and follow the steps below, otherwise, clicking next will take you to choose What Data Points are you looking for?

  2. Choose the seniority level for your 1st priority title or keyword.

  3. (Optional) Select a title keyword for your 1st priority contact. You can also type custom keywords here if the given ones don’t fit your needs.

  4. If you would like to add additional title/keyword priorities, click Add Contact Priority to add another row, and repeat steps 2 and 3 for that row.

    • You can also drag & drop the rows to rearrange the priority.

  5. You can also Define the ICP (Titles, Department Keywords) that you are looking for by simply typing or pasting your list of desired titles within the Define ICP box and click on Set ICP and a list of titles and department keywords should automatically appear in the priority table below the Define ICP box.
    You can review and summarize in the below table. 
    You can click the Clear ICP button to clear the define ICP box.
    If you prefer to specify titles manually, you may enter your parameters into the priority table directly.

  6. When you are satisfied with your selections, click Next and set a Maximum number of contacts you want for each company.
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Additional Data Points

On this page, you can see which data points have been selected for your new campaign.

  1. 1 - Click the "+" button to view all available data points that you can add to your campaign.
    2 - You can use the search bar to search for your desired data point/s.
    3 - Click the drop-down arrow button to use the filter to filter out data point categories to easily find the data point that you are looking for.


    NOTE: Automatic Data points are marked with a lightning icon.

    Choosing only Automatic Data points for your campaign will convert it to an automated campaign where data will be delivered automatically after the campaign is created. However, adding even just 1 non-automatic data point, or what we call a "Precision Insight", will create a non-automated campaign where all data will be delivered through the Precision process.

Add Custom Data Points

If you need to add custom data points that have not been created you will need to exit the campaign builder and go here. If the data point exists select it as you normally would any other data point.

Filtering your Data Points

Next, you will be able to filter your data points. Selecting a filter will restrict your results to the values you specify.

NOTE: Defining filters will require all data to be delivered through the Precision process which means that though you only have selected Automatic Data Points, a non-automated campaign will be created. For Automatic data delivery, filter your data after it is generated.

 

Review and Checkout Your Campaign

You can review the campaign selections on this page

  1. The fields that were added to the campaign

  2. If there is anything you need to go back and change, click back and make the changes required. 

  3. Once done, click on Confirm Campaign and your campaign will be created.

 

NOTE: Choosing only Automatic Data points for your campaign will convert it to an automated campaign where data will be delivered automatically after the campaign is created. However, adding even just 1 non-automatic data point, or what we call a "Precision Insight", will create a non-automated campaign where all data will be delivered through the Precision process.
On the other hand, if you only want Automatic Data points for your campaign but would not want it converted to an automated campaign, you can toggle the Precision Data option.

Precision data will require a LeadGenius team member to review the campaign’s criteria and data